14:00 Ask how Microsoft is going to convince late adopters to use Microsoft Search. I tell a story about how it took me years to get my dad to use Google. Brad says that Google is the only brand that has equity in search. Says that most people don’t even know there’s a choice.
Hmmm, reminds me of something some company did with their operating system. I think it was called Windows.
Do NOT tell me "most people don't know there is a choice". Microsoft has, in many occasions, tried to prevent people from having a choice. You could instead say things like "Our strategy is blah blah blah", that would make more sense to me.
To this day, there are people who don't know of any choice, because they buy their PCs and laptops and find windows on them.
You know when will I ever support such a statement? When you start providing choice to your customers, I would love to go buy a PC and have the sales guy ask me "What would I rather use?" at least I can think about using your products.
Of course this being a search engine, it is very easy for someone to switch from Google to windows live, unlike switching OSs. However, it's also very hard to do so, when one company just won the hearts of many many people "Google".
There's just something that isn't right about trying out windows live. Mahalo, even though it's new, I managed to try it, but windows live, no thanks!
To Microsoft : "Enjoy the taste of your own poison".


